- 30 November 2023
In an era marked by growing environmental consciousness, sustainable practices have become paramount for industries worldwide. ITI Australia, Australia’s largest timber wholesale/distributor, continues to lead the way in promoting sustainable and ethically sourced timber products. ITI's partnership with Metsä Wood, a global pioneer in responsible wood production, signifies ITI Australia's dedication to promoting responsibly sourced products whilst refusing to compromise on quality.
Responsible Wood Sourcing
One of the foremost reasons behind ITI Australia's partnership with Metsä Wood is their shared commitment to responsible wood sourcing. Metsä Wood is renowned for its sustainable forestry practices, owned by 90,000 Finnish forest owners, Mesta plants 110,000 Ha of forest per year and harvests at a rate below 90,000 Ha per year. This responsible approach to wood sourcing aligns perfectly with ITI Australia's values of only offering its customers the highest quality ethically sourced products.
Why Metsä?
The timber industry globally faces a significant risk from both illegal logging and a new threat referred to as greenwashing. Greenwashing is the act of moving or processing socially irresponsible wood fibre from countries such as Russia or Belarus through an intermediary country, such as China, and falsely claiming the country of origin to avoid sanctions and tariffs. This deceptive practice not only misleads consumers but also tarnishes the reputation of the entire industry. By partnering with Metsä Wood and embracing genuine sustainability and traceability ITI Australia is continuing to bring its customers the best products on the market from the most reputable suppliers around the globe.
Environmental Stewardship
ITI Australia recognises that responsible wood production goes hand in hand with minimizing environmental impact. Metsä Wood's commitment to sustainable forestry minimizes deforestation, protects biodiversity, and reduces carbon emissions. This harmonizes with ITI Australia's goal of procuring timber products with a minimal ecological footprint, contributing to a healthier planet.
High-Quality and Aesthetically Pleasing LVL
The partnership with Metsä Wood also underscores ITI Australia's dedication to delivering top-tier products to its customers, including the most aesthetically pleasing LVL on the market. Metsä Wood's LVL not only boasts exceptional strength and durability but also exhibits a premium high quality visually appealing finish that enhances the overall aesthetics of construction and design projects. By incorporating Metsä Wood's visually captivating LVL into their offerings, ITI Australia can provide its customers with sustainable, reliable, and innovative solutions that meet both functional and aesthetic requirements.
Meeting Sustainability Goals
As nations and industries worldwide strive to meet sustainability goals, ITI Australia's partnership with Metsä Wood is an example how prioritising sustainable practices and responsible wood sourcing can ensure that companies such as Mitre 10 can not only meet their customers' demands for eco-friendly high quality products but can also contribute to a more sustainable future.
Germano Tomassetti the CEO at ITI Australia discusses the importance of this partnership with Metsä and Mitre 10 “It is the collective duty of every individual involved in the construction industry, be it homeowners, builders, architects, or timber buyers, to prioritize the use of ethically and sustainably sourced building materials. We must all question the origins of the products we utilize and ensure that they meet these standards. As the CEO of ITI, it is my responsibility to ensure that we uphold our promise of sustainability, and by collaborating with companies like Metsä, renowned for their green credentials, we are able to meet our objectives more efficiently. Through ITI’s collaboration with Metsa we can provide our customer Mitre 10, the other hardware store, with the highest quality LVL ethically sourced from 90,000 Finnish forest owners”.
To Summarise
ITI Australia's collaboration with Metsä Wood is a testament to their unwavering commitment to sustainability and responsible wood sourcing. Together, they are setting a positive example for the industry and helping to pave the way toward a more environmentally conscious and sustainable future. Mitre 10 confidently choose ITI Australia's products, knowing that they are not only of the highest quality but also aligned with values that prioritise ethical and sustainable sourcing.
