Social Media: The Power to Promote your Business

Construction IndustryConstruction Industry

Starting a social channel as a business can feel like a big jump, but it’s an easy, affordable and effective way to connect with customers. 

 

Businesses use social media every day to attract new customers, build loyalty and trust in their brand, advertise and sell products or services, drive traffic to their website and more.

 

Thinking about signing up? Here’s a quick guide to get your business started.

Choose the right channels

There are plenty of social platforms, but there’s no point joining unless your target customers use them too. Here are a few things to think about:

 

  • What are your goals? Do you want new customers, or to communicate with existing customers? Are you positioning yourself as an expert, or promoting the brand to a new market?
  • What are your competitors doing? Research platforms they use and see if they might work for you.
  • How much time can you dedicate to it? Managing social channels takes time and effort, so consider what you can realistically achieve.
  • What does each channel do best? Each tends to specialise in a medium, whether it’s TikTok’s short, snappy videos; Instagram’s photos; or YouTube’s longer content.

Create relevant content

Now you’re set up, it’s time to consider what you’ll create. While it’s easy to hit ‘post’, most businesses put days of careful planning into their content.

 

  • Get familiar with what interests users. Think about the sort of content your customers care about – and don’t forget: images and videos tend to get more attention than plain text. 
  • Think long-term, and plan ahead. While ‘hard sell’ posts are tempting, sharing information is a stronger way to build a following. Set up a content calendar to plan and create content well in advance.
  • Organic vs paid content. Organic content is free to post, but the number of people who see it depends on how many followers you have and the platform’s algorithms. Paid content (a type of advertising) lets you target and show your post to more users.

Stay active, and manage carefully

Social media needs continual management and activity to be successful for your business. 

 

  • Consider a social media management system. If you’re on multiple platforms, these let you manage them in one place, schedule posts in advance and more.
  • Schedule content smartly. Post regularly, but not too often – 3-5 per week is best for most channels. When planning a calendar, look for special days, events and trends you can use.
  • Keep an eye on your channels. Be sure to check your social media at least once a day to reply to comments and direct messages.
  • Know how to handle negative reviews and complaints. Never delete public complaints or reviews unless they’re offensive or threatening – instead, respond quickly, acknowledge concerns without blame, then continue the conversation in a private format.

Article content sourced from www.business.gov.au

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